Writing
Thinking out loud.
Opinion on paid search and the agency industry, notes on building a business, and the odd thing from outside work. No how-to guides, that lot lives on the Run The Numbers blog.
- Why small businesses stopped trusting marketing agencies
The wariness owners feel towards agencies isn't bad luck. The industry earned it. Here's what honest actually looks like.
- What Harrier jets taught me about Google Ads
The best training I had for paid search wasn't marketing. It was years spent treating machines as systems.
- Running a business when you'd rather not be seen
You don't have to be the loudest person in the room to build something. Notes from an introvert who sells for a living.
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